At Google's Go North event in October, some of the tech industry's most dynamic entrepreneurs, investors, leaders and ambassadors gathered to chat about the state of the Canadian tech scene.

For a room packed with (current and future) business owners, the advice and insight proffered was as valuable as it was authentic. Here are 10 tips that came out of Go North that every tech entrepreneur might want to take to heart.

1. It’s all about talent

Seriously. Hiring and keeping the best in talent is the single most important thing you can do for your company. And some words of wisdom: Hire for potential over experience, and if you’re not qualified to hire the very best for every role, get outside help.

2. Pick up senior talent

Having the best tech minds is one thing. But if you want to take your business to the next level, you need seasoned business talent that’s been there, done that. Add seniority to your team and find someone who has managed a product team, understands marketing, and has the vision and experience to scale your company.

3. Don’t sell out too early

Dragon’s Den star Michele Romanow told us that when you look at all of the companies that have been sold over the last year, and how much they have appreciated, Canadian companies rise to the top. That means our companies are the most undervalued in the world and our startups are getting wooed too quickly by big companies with big offers. Instead of getting tempted by the first juicy offer, recognize the value in your company and either hold out for more or hang on and keep building.

4. Leverage the community

Our tech community is collaborative, friendly, honest and chock full of people willing to share ideas, advice and knowledge.Use this to your advantage. Find mentors who are about a year ahead of you, since they’ve just been through the challenges you’re facing and have come out the other side.And if you’re thinking of selling? Ted Livingston of Kik and Harley Finkelstein of Shopify both said they would be willing to act as mentors for startups in the community, and discuss the process with you.

5. Don’t underestimate the value of the U.S.

While you might be thinking of steering clear of the U.S. right about now, keep in mind that they’re still likely your biggest customer (and if not, they’re your biggest opportunity). What’s more, the U.S. sets the tech agenda for the world – you need to make it there if you want to make it big.

6. Go public when you’re ready

Going public makes you think longer term about your business, and provides the capital structure you need to focus on building it. Just make sure you’re ready for it. To become a public company, you need to look like one and act like one, with buttoned-down policies and procedures, and a solid track record of performance.Need help with that? See #2.

7. Know you’re good enough

Confidence has always been one of the biggest issues for Canadians – and when it comes to our tech companies, the pattern continues.Sure, something could go wrong with your company, your IPO or your next launch. But that’s not what you should be fixating on.Focus instead on your strengths, your potential and your awesome product. A doubtful entrepreneur never wins.

8. Find the right investors

You may be at the stage where any investor seems like the right investor.Just keep in mind that you will likely be spending a great deal of time with your investors, so look for a firm that you can partner with – who shares your vision, fits your style, and can offer more than just funding. It’s also smart to seek out investors who may be lighter on capital but heavier on advice, energy and guidance. These are the people who tend to come through during clutch situations.

9. Look up once in a while

It’s easy to get so focused on perfecting your product that you spend all day every day with your head down.Once in a while, step outside your office and get ideas and feedback from the people and companies around you.Don’t lose sight of user experience.

10. Actively hire for diversity

Diversity of background, experience, gender and age brings diversity of thought, ideas and perspective. You want a mix of people around your table so that together, you can create breakthrough ideas and experiences. Keep in mind, if you’re looking in the same places or using the same hiring campaigns all the time, the same kind of people will come knocking. Expand your hiring horizons, actively look for people different from you, and see what great things unfold.

As Senior Vice-President, Office of the CEO, John advises the executive leadership on emerging trends in Canada’s economy, providing insights grounded in his travels across the country and around the world. His work focuses on technological change and innovation, examining how to successfully navigate the new economy so more people can thrive in the age of disruption. Prior to joining RBC, John spent nearly 25 years at the Globe and Mail, where he served as editor-in-chief, editor of Report on Business, and a foreign correspondent in New Delhi, India. Having interviewed a range of prominent world leaders and figures, including Vladimir Putin, Kofi Annan, and Benazir Bhutto, he possesses a deep understanding of national and international affairs. In the community, John serves as a Senior Fellow at the Munk School of Global Affairs, C.D. ‎Howe Institute and is a member of the advisory council for both the Wilson Center’s Canada Institute and the Canadian International Council. John is the author of four books: Out of Poverty, Timbit Nation, and Mass Disruption: Thirty Years on the Front Lines of a Media Revolution and Planet Canada: How Our Expats Are Shaping the Future.

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