In the news

Corporations are counting the cost of U.S. tariffs.

American Air believes it no longer has visibility on its earnings outlook and will only offer a forecast once the fogs of economic and trade uncertainty clear up. Delta Airlines and Frontier Airlines’ parent company also pulled their 2025 guidance recently, as the travel sector emerges as among the first to report on the cost of U.S. President Donald Trump’s sweeping trade war with allies and rivals alike.

Similarly, pharmaceutical company Merck & Co. said it expects to lose at least USS$200 million due to U.S. levies, joining several other companies, such as Pepsi, Nokia and Proctor & Gamble, that see their bottom lines coming under pressure.

Canada’s corporate earnings, set to start in soon, will also offer a glimpse on how tariffs are roiling their business plans for the year and beyond, with some analysts expecting negative revisions to dominate the earning calls.

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