Alex Lazarow thinks the difference will help define the decade ahead for innovation.

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And it will be driven by creators, the entrepreneurs and business leaders who look to build industries, not just gobble up old companies with software.

Lazarow is a Winnipeg-born former banker and McKinsey consultant who lives in Silicon Valley and works with Cathay Innovation, investing in technology companies globally. He’s written a new book, Out Innovate, which draws on more than 200 interviews with founders, investors and ecosystem builders to explain how the landscape of innovation is shifting.

The era of Valley-driven disruption will be replaced by a more constructive era, Lazarow writes. Hopefully, this means more innovators will focus on critical human problems like food supply, health care and environmental sustainability. Tech powers like Canada should thrive. But while Toronto, Montreal and Vancouver are among the 30 top tech ecosystems globally, the competition is growing. There are more than 480 tech startup hubs, and they’re home to 1.3 million startups.

He sees a centre like Minneapolis excelling as a healthcare hub, London growing as a fintech centre and Detroit regaining its place as the Motown of innovation. In each case, the clusters need big companies—“older siblings,” he calls them—to foster growth, through local procurement and research talent based in local universities.

The most successful centres have a “born global” mentality, Lazarow says. Singapore and Dubai may be the best examples of such places where entrepreneurs look in only one direction: outward.

“My advice to founders is if you’re going to spend the next decade of your life tackling one problem, you might as well make it something that’s going to have a lot of impact.” Lazarow says. “You might as well look for and find and reframe these big challenges into opportunities. And I think that’s what is going to give us an opportunity to support and promote this next generation of creators.”

Lazarow makes five critical points about innovation in the 2020s:

1. It’s more distributed than ever.

What used to be concentrated in a select few locations is now possible in most places. With 480 startup hubs globally, the next billion dollar startup could come from anywhere.

2. Ideas are global.

Gone are the days when only rich developed countries could capitalize on good ideas. This means more competition, but also more opportunity. For Canada, which lacks density of either consumers or companies, the opportunity lies in addressing big global challenges and being unafraid to think of the whole world as our potential market.

3. Hiring ‘A’ talent isn’t the same as building ‘A’ teams.

Startups should think creatively about how to help existing employees stay and grow, rather than accepting employee churn as a part of their business model. And when the depth of local human capital is not enough, they need to think more expansively about hiring talent and building distributed teams.

4. Silicon Valley’s “move fast and break things” motto doesn’t necessarily work in other, non-software sectors.

Startups must be more conscious towards managing risk when it comes to areas like healthcare and financial services. Any risk that threatens the customer should be mitigated rigorously.

5. Venture capital is due for a refresh.

The original VC model was inspired by the 19th-century backers of America’s whaling industry. It worked well for a long time. But global capital flows have changed over the past quarter-century, and Canadian entrepreneurs and investors need to shift too. This means finding new ways to bring risk capital to Canada and new ways to invest Canadian risk capital abroad.


As Senior Vice-President, Office of the CEO, John advises the executive leadership on emerging trends in Canada’s economy, providing insights grounded in his travels across the country and around the world. His work focuses on technological change and innovation, examining how to successfully navigate the new economy so more people can thrive in the age of disruption. Prior to joining RBC, John spent nearly 25 years at the Globe and Mail, where he served as editor-in-chief, editor of Report on Business, and a foreign correspondent in New Delhi, India. Having interviewed a range of prominent world leaders and figures, including Vladimir Putin, Kofi Annan, and Benazir Bhutto, he possesses a deep understanding of national and international affairs. In the community, John serves as a Senior Fellow at the Munk School of Global Affairs, C.D. ‎Howe Institute and is a member of the advisory council for both the Wilson Center’s Canada Institute and the Canadian International Council. John is the author of four books: Out of Poverty, Timbit Nation, and Mass Disruption: Thirty Years on the Front Lines of a Media Revolution and Planet Canada: How Our Expats Are Shaping the Future.

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